EVERYTHING NEW
Ben Young, New Sculptures.
New sculptures by the always incredible & awe-inspiring Ben Young (Previously on Supersonic Art).
2017.12.11_16.57.44_frame_2336a
Made with code / Processing
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Happy New Year! It’s Manuals Monday!
On Mondays we are sharing graphics standards manuals on our Instagram page! But today’s manual is from the Vignelli archives so we’re sharing it here too!
In 1984, Vignelli Associates created a new corporate identity program for Cinzano, the Italian vermouth and sparkling wine maker. They kept the original logotype but gave it a “light retouch.”
From the Vignelli Canon:
“The notion of a logo equity has been with us from the very beginning of time. When we were asked to design a new logo for the FORD Motor Company, we proposed a light retouch of the old one which could be adjusted for contemporary applications. We did the same for CIGA HOTELS, CINZANO, LANCIA Cars and others. There was no reason to dispose of logos that had seventy years of exposure, and were rooted in people’s consciousness with a set of respectable connotations.
What is new is NOT a graphic form but a way of thinking, a way of showing respect for history in a context that usually has zero understanding for these values.“
Cheers and happy new year!
Cinzano’s Identity Program Manual of Graphics Standards [excerpts]
Massimo and Lella Vignelli papers
Vignelli Center for Design Studies
Rochester, New York
“what is going against you »
“Potemkin self in the back of your mind
Protect yourself from the back of your mind
Potemkin self in the back of your mind “
